In Persian history, Iranians have been known to express the essence of their experiences by the language of art and literature which it can be found in Persian ancient poems and prose also in the paintings. Pashahpour Nikoo learned this artistic way from his predecessors and decided to order artworks to an Iranian artist every year to portrait the 14 values ​​in his/ her own language. Now, eight artists have been accepted his invitation to create works of art.