Being seen, heard and talking about the works is a way to raise and promote values. The first meeting with the artist’s works takes place at the unveiling ceremony held at the end of every year on the eve of Nowruz. In this ceremony, artists, special guests and media are present.
At the same time, the work “Starting Again” is hand-printed in a limited number of copies on the occasion of Nowruz, and after the signature of the creator of the work, along with the biography of the artist and the philosophy of this collection, it is presented as a gift to influential people. The image of all 14 works is also published in the virtual space on special occasions. The works of the selected artist of the year are displayed in the permanent exhibition during the same year.
In addition, this project can continue on its way, in the form of creating a website, dedicated virtual pages, reflection in the media such as conversations with artists, conversations with the founder of the project, text and video reports, notes, etc., holding press conferences and communication. With the media people, holding exhibitions of works in galleries, showing in public places, selling limited editions on special days and special stores, etc., should continue.
Currently, the “Leilan” project is a personal collection supported by Nasser Pashapour Niko. Our vision in the coming years is to introduce more people to these values through this personal collection, and finally by getting to know the philosophy of this project, these values will be more effective.
We believe that by taking care and developing these values, we can hope to be more effective in our environment in the future by considering and living these values.
You can also follow this project through written and non-written media in the virtual space such as website, Instagram, Trades, X, etc. and be informed about its progress, ceremonies and events.