Social responsibility has been the main goal of “Leilan” art project from the very beginning. With the belief that each person/ organization is responsible for its society. “Leilan” has targeted the surrounding environment with the aim of drawing society’s attention to the 14 values, so, benefits of every special day or event to speak about them in order to build a better society. The ultimate goal of the project is to plan and promote these values. Moreover, supporting original artworks and encouraging investment on them are some of the in-line efforts with the goal.
The Values and the Main Subjects
Some issues are valuable in our lives; some things which should be highlighted in every small or big decision we make. “Leilan” art project seeks to make the 14 values more colorful to emphasize on them, therefore, it uses all opportunities to discuss about them with its society. The 14 values are taken from Naser Pashapour Nikoo’s personal point of view who is intended to strengthen them in the society around him. In fact, the project is the reason for opening our dialogue with our surrounding society.
About the Collector
Nasser Pashapour Nikoo is the founder of DNAuion group as a creator and collector of “Leilan” art project. He is one of the Iranian entrepreneur who was selected as the and received the badge of excellence. Nasser 2016 best entrepreneur of the year and in the 1991 Pashapour Nikoo started his activity in management consulting in many encounters with economic precise crises, he has tried to turn threats in to opportunities he 2017 and open new window to the world “Leilan” is his personal project. Since has started the idea of the project when, he wanted to send the spatial Nowruz greetings to his colleagues and business partners. Now, after years, the project is going to find topics: the topics are the priority values of the Society in 14 its growth path based on which he lives in from Pashapour’s point of view.