The relationship of a good citizen with society is not based on barter. They do not seek a deal; they seek meaning.

They see themselves as part of the whole, not a spectator from without.

They are responsible, not demanding. They are honest with their society, without calculation.

They ask: what can I give? — not merely, what do I get? This honesty and accountability are signs of maturity; signs of one who regards citizenship not only as a right, but as a duty.

Public relations professionals, when honest and accountable, represent this very spirit. They are the bridge connecting society and institutions, standing in the position of a citizen. Thus Public Relations Day should be honored not merely for their role, but for the values they represent.